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May 2018
May 29, 2018

Publish Your Book Now

Several years ago, I sold my share of the west coast ad agency I founded. A non-compete agreement precluded me from doing what I knew and loved. I was not ready to retire and did not want to stop creating. So like others before me, I set out to write a novel. After all, we... Read More
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May 27, 2018

Evaluating Your Email Marketing

Email marketing can be a very effective way to reach a target audience around the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy. During this evaluation you may determine whether or not the email marketing is helping you... Read More
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May 26, 2018

Evaluating Your Customer

It is one thing to make a sales presentation, but it is another thing to make a sales presentation without first evaluating your customer. For all you know, you could be selling your customer something that they already have, or something they don’t want, don’t need, or can’t afford. This is why it is so... Read More
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May 22, 2018

The Downside of Business Branding

Reports of consumer product defects and recalls are coming in fast and furious these days. The media onslaught appeared to begin with tainted Chinese products and the surrounding political uproar. Big name manufacturers have been outsourcing for decades, so why all the noise now? Much of it has to do with the sea change in... Read More
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